It is the fluidity of SEO that makes it difficult. There are 500-600 updates to Google’s algorithm every year. Every single day of the year, there is at least one update. When it comes to ranking criteria, even SEO specialists spend their entire lives trying to figure it out.  The changes are too numerous to […]

A daily search on Google generates 5.6 billion results. Almost all online shoppers use Google to do their research, but only ten percent of websites receive any traffic from searches. In other words, it’s important for your business to be ranking high in Google’s search rankings.  An SEO specialist is someone who has a thorough […]

SEO is the most serpentine and bewildering part of the world of Information technology and software services. Individuals even business houses have very little or inadequate knowledge about the SEO and that’s why till a few years back, they can’t take the advantages of SEO for the amelioration of their businesses. But now people are […]

As you might have heard and read over the news, Google has unveiled real-time Penguin 4.0.  After all this time, finally, we have the latest update from Google and this must be a fix to the problems that site owners are facing currently. What’s so interesting about Google’s Penguin 4.0? There was a time when […]

Have you been witnessing any changes with the local search rankings lately? Chill! It’s because of Google’s Possum update! So, now what is Possum update? It is the colloquial term assigned to the massive local algorithm update that has happened recently. The name “Possum” originated from the idea that since the update happened many business […]

Did you by any chance happen to catch Google’s latest announcement when Google Engineer Paul Haahr shared the news that Google will now consider Click-Through Rate data as one of the ranking factors? What has this got to do with our theme of discussion? Yes, it has got to do everything with our discussion on […]

So where’s your site ranking? Have you checked your Google’s organic search traffic recently? Maybe yesterday morning or today? There is a lot of chatter going on in the search community with regard to Google’s search ranking algorithm. If you haven’t checked your site’s position, check it right now. It might be ranking higher or […]

Link building through Email Outreach! Email Outreach was a long forgotten tactic used in boosting business. There was a time when your Emails would be directed into the spam box. You would keep on waiting for a long time expecting a response but all in vain as no one would turn up. And, the whole […]

Are you building links for your site? Are you aware of what type of link is valuable? What kind of link building tactics do you implement? If you are using something that belongs to the period before 2012, then no wonder your SEO efforts are not paying. With the emergence of Google’s Penguin updates there […]

We are repeatedly being told that SEO is changing as always. The year 2015 brought about many exciting updates in SEO that was least expected. Don’t know whether you have noticed these changes: the growing importance of semantic SEO, the updated features in Adwords, Google+ updates and authorship The Panda and Penguin updates and many […]