Are the time barriers and demand for SEO services from clients stopping you from concentrating on your main services?

You need not think too much hereafter, about providing effective and customized SEO services on time to your clients.

Hope the term white labeling is familiar to you all. If not, this is what white labeling is all about. It is when a product or a service removes the logo and brand name from the product and resells it with a different brand name and logo.

And what about SEO? SEO or Search Engine Optimization refers to the process done to improve the ranking of a website on SERP(Search Engine Results Page).

White label SEO is a trending term in the current digital era, and this can help the digital marketing agencies to provide perfect SEO services when there is no in-house team or much staff.

What exactly is White Label SEO? Let’s know more about the concept first.

WHAT IS WHITE LABEL SEO?

White Label SEO is a type of SEO Outsourcing. It involves a partnership between 2 agencies or firms. 

This process is also called SEO reseller, where an SEO agency sub controls the partners to deliver SEO services to their clients.

It also helps digital marketing agencies to sell pre-made SEO packages.

This can be perceived and implemented in two different ways: 

1. Your company can produce the SEO services for another agency, sell them without mentioning your name. The agency sells them under their brand name and you enjoy the profit.
2. Another agency produces SEO services for your company you can also sell them and in your brand name without mentioning the name of the agency.

In white label SEO,  the agencies can resell SEO packages, local SEO (pre-made SEO packages are sold to the clients).

White labels do the backend work and they don’t directly deal with your clients.

However, there are some best white label SEO companies that do all your work and interact with your clients.

White label SEO makes sure that every activity runs under your brand name and identity.

You can enjoy the profit from your clients without creating a burden on them.

DIFFERENCE BETWEEN PRIVATE LABEL AND WHITE LABEL

Private Label

In private label, the product or the service is sold exclusively to one retailer. 

1. You can always specify the content, part, deliverables, and everything as a client and the agency does it for you.
2. Here, in this case, you are an expert and you already know how to control and validate the process.
3. Since your specific needs and demand require specific attention and environment, the cost is high

White Label

This is a generic term where the product is sold to one or more retailers.

There are customized range offers available for you.

You have to only specify a label, then the rest is known to the manufacturer. And manufacturers do the job accordingly.

Also, you need not be an expert to implement the white label.

Now you can go for the Private label if:

            * You have a perfect design in the plan to implement

             * You want to add features and templates at any stage

And you can go for the White label if:

1. You do not have the Research & Development budget
2. There is a huge demand but you have no product in place
3. You don’t have to be an expert
4. When there is a bulk project requirement

White label can easily make the way to penetrate the digital market faster.

WHITE LABEL SEO & CONTENT PARTNERSHIPS

White label SEO is another modern way to tell that you have another partner agency. 

The agency just completes all the work for you and then you can sell them under your name, and can also be vice versa.

Using the right methods of Keyword research, meta title, meta description, title tags, on-page SEO, backlinks, and site structure, white label SEO agencies can help cover all the necessary SEO services.

You must be able to find the right partner who is reliable and trustworthy, and this is a must!

Benefits:

• You can build trusted relationships with the clients 

With white label SEO, you can build the trust of your clients.

There is no delay and it is likely that you get retainers based on the performance.

•  Outsource work and reduce your burden

Instead of thinking about doing all the work on your own, you can just outsource the work and get it done in a quick and easy way.

Reduce your burden and overhead and have them rectified through planning.

•  Less spends on hiring an agency instead of having a full-time SEO support

 It is highly affordable and cheap to hire a white label agency instead of having regular employee support.

Full-time support needs more payment while agencies are quite affordable.

• Gain more expertise

You can have more team of experts and support of a team with good skills that will get your prospects with what they want.

In this way, local SEO can build your expertise and skill set.

• Money can be spent on a good White label SEO agency instead of having freelancers or in house employees in place

The agencies are normally reliable sources.

An in-house employee or a freelancer needn’t be productive or proactive every time.

But the White label agency commits things on time and gets the process done quickly.

• Deadlines are met always

With refined workflow and a professional approach, the deadlines are met accurately. The deadlines given to the agency will be strict so that the work is done in perfect and accurate time.

• Specialized technology

Get the team of experts and the value of advanced tools and technology absolutely free of cost.

The agencies deploy all the processes with their tools and hence, you need not spend for them, which is again a cost-cutting strategy. 

• You can focus on your main services 

You can always get a good time to concentrate on services which are of high priority to you.

Spend time on the main services and get the white label SEO done by the SEO reseller agencies.

• Scalability 

Since you outsource your work, your business can easily scale up.

There is no stress involved, and you can be assured about the quality of outsourced work.

• Improved Revenue 

This service also generates high revenue since it is high on demand and has a good place in the market in terms of business.

• Data to impress clients

The White label SEO technique creates data that seems to catch the attention of the clients and also builds better data that keep clients engaged.

• SEO Dashboard

You can create White label SEO dashboards with SEO data from Google Analytics.

This can give you deeper insights and good UI/UX too.

Negatives

• Quality control

You sometimes go to the wrong agency. They give a basic report that you already have access to, which never discusses about the important status and reports.

Hence it is necessary to have better quality control and proactive deadlines.

• Reliability

Have a reliable partner. You know the deadline is important in every work. Hence we need to have a reliable source, where you can get SEO done perfectly.

WHITE LABEL SEO PRICING

There are different types of packages offered by White label SEO service providers as listed below:

1. Monthly SEO Packages
2. Hour based packages
3. Per project packages
4. Service tier packages
5. National and Local SEO Packages

1. Monthly packages

    The SEO packages are offered for a monthly limit set. In this way, the monthly payment is accrued by the clients. This is the most popular method of charging.

2. Hour-based packages

     This is calculated as the hours spent per project. Be sure about the hours required.

3.Per Project packages

    It is a package offered for unique and special types of services. It is done mainly for one size fits all techniques.

4.Service Tier

     The various tier packages are offered based on the type and extent of the services provided.

5.National and Local SEO Packages

    Apart from the above SEO packages, there are also national and local SEO packages that come with more customized options.

IS WHITE LABELING PROFITABLE?

This completely depends upon you. Check for these factors in the SEO package and you can arrive at a conclusion.

            1. The level of profit and profitability

            2. The product-market fit   

            3. Drive more traffic

            4. Pricing strategy

            5. Effective finance management for business

Do calculations on every strategy to get a better understanding of the revenue generated.

You can also try a low risk and cost-effective white label business to start with like print-on-demand and drop shipping.

TYPES OF WHITE LABEL SEO SERVICES FOR AGENCIES

There are many types of White label SEO services that an agency can offer to clients. White label SEO services have been in high demand since digital marketing has invaded the web.

Here are the various types of White label SEO services an agency usually offer:

• Website Analysis

A complete website analysis along with the competitor analysis, with metrics that show the overall website performance and also helps to calculate speed, traffic, competition, and SEO.

• Technical SEO

Services that check for the website if the search engine needs have been met or not, and the status of organic ranking, crawling, indexing, and the web architecture.

• SEO Reports and Analytics

The overall check on the Site speed, search console, landing page, organic search, conversion goals, and whole SEO functions.

• Keyword Research

Using Keyword planner and various keyword research tools, and understanding what the audience is searching for, and using them for the content to be SEO optimized.

• Content creation

The appropriate use of SEO and making the content relevant and easy to understand by the viewers and providing the best content packages as per the requirements.

• Content marketing

Creating and delivering consistent, valuable, and relevant content and using various strategies to promote and market the content to reach the target audience.

• Performance tracking report

Analysis of the past performance, the status of the risks and threats involved, getting forecasts and actionable insights for future content planning.

• Competitor analysis

Proper assessment of the potential strength and weak points of competitors and trying to build a defensive mechanism to overcome the shortcomings.

• Link building

Process of acquiring hyperlinks that build the credibility, engagement, and popularity of the website and improve search engine visibility.

WHAT ARE THE BEST TYPES OF CLIENTS FOR WHITE LABEL SEO SERVICES?

Every client is not going to be the best fit considered for the SEO professionals. Therefore, we need to align the clients properly for the best experience and solutions.

The white label SEO or the reseller packages work well with the following types of clients:

1. The local companies that provide local SEO solutions at one or many locations.
2. The e-commerce and online stores. 
3. The public figures, speakers, coach, mentor, and consultants.
4. The companies that sell high ticket products or services.

Things to look for in your White Label SEO Partner: 

1. History of the agency
2. Performance and track records
3. Reviews and feedbacks
4. Staffing
5. Email and other References
6. Communication clarity
7. Transparency and reliable brand  

10 BEST WHITE LABEL SEO COMPANIES

Here are some handpicked best white label SEO companies worldwide that can offer you the best White label SEO services.

1. Higher Visibility, Memphis, TN
2. Biostability, Lehi, UT
3. Distilled, Seattle, WA
4. Acronym, NewYork, NY
5. Agency Platform, Manhattan, NY
6. Seer Interactive, Philadelphia, PA
7. Vendasta, SK, CA
8. Acodez ,Kerala, IN
9. Wax Interactive, San Francisco, CA
10. 360I, New York, NY

HOW SHOULD AN AGENCY RESELL WHITE LABEL SEO SERVICES?

To resell SEO, you need both marketing skills and excellent communication skills along with good knowledge of SEO. To resell the SEO services, you should do the following:

1. Be prepared, get to know and understand your prospects and confirm if they suit your company’s requirements.
2. Collect the relevant marketing materials for your purpose like the SEO audits, portfolio of previous clients, whitepapers, case studies, pitch desk, and testimonials.
   
3. Communicate the value in the most desired way and create an effective rapport with the prospects.
   
4. Gain their commitments and trust, stay reliable and always win over the objections strategically.

Is white labeling legal? 100%, it is only a rebranding technique adopted by the companies. It is something agreed upon by both the parties involved in the business.

 It is usually done with a white label agreement, which is a contract between the manufacturer and the reseller. This clearly mentions the terms and conditions in the whole project.

If your brand has a white label SEO, then it is more likely that you are away from the burden of content preparation and overheads.  Grow your client base and maintain the level of trust with white label SEO partnerships and services.

You can Also Read Our Other Topic :10 Reasons to Avoid Cheap SEO Services