Welcome all! After a great weekend, hope you are ready to welcome a new week full of excitements and surprises. As usual we are here to add an extra sauce to your new week.

Our Senior SEO Analyst, Kribesh G.K. has come up with some of the last week’s buzzing news to wake you up & equip you with more power & knowledge to help you conquer the online world.

#1. 3 Tweaks to your PPC Strategy & the world will spin around you!

I know you have your eyes popping out after reading my title. Yes, dears, in fact, it’s true, all that it takes is 3 tweaks and you have a killer PPC Strategy ready. PPC aims at achieving bigger business goals. Columnist Jauff Baum in his latest article published in Search Engine Land discusses about these three steps that he uses in developing an effective PPC Strategy. Here, have a look at the three things that he emphasizes on:

• Assessing the overall situation: The main objective is to create a PPC Strategy based on your business goals. Analyze what are the challenges that your business is undergoing and then craft a PPC strategy accordingly.

• Develop a policy: Once you know what your business goals are the next thing is to develop a business policy that will help you to achieve these.

• Create an action plan: Developing a set of initiatives that will help you to meet the above specified policy.

I would recommend you to try it out for your business as these are tried-and-proven strategies. I am planning to discuss about these with my team and get it implemented for our clients.

You can read more about it here: Search Engine Land

#2. Facebook unveils Audience Optimization, another new feature to attract publishers and marketers

The trend setter of the previous year and the people’s most preferred social media site of the day, Facebook are all set to create history again. We have witnessed a tremendous hike in the number of exciting features that Facebook has been launching recently. Again, Facebook has unveiled Audience optimization, yet another feature which is an organic tool. The main objective of this tool is to help publishers reach and engage their audiences on Facebook as described by Peter Roybal in his article.

Without any effort you can easily analyze what interests your people more and what prompts them to click. Also, it helps to find the relevancy of your post. It will help you to find out who is more likely to engage with it. Audience optimization on Facebook provides the following results:

• Preferred Audience

• Audience restrictions

• Audience insights

You can read more about this here: Facebook Media blog

#3. Have you been falling off the Search Engines? Then, here is something that you have not been doing right…

I have seen a number of SEO Analysts and webmasters complaining about their websites not ranking though they have done everything in their power to get it rank higher. But, there are some critical factors that most of them miss out. Will Kerschbaum of B2C mentions about these factors that people tend to miss out and gives some suggestions on how to resolve this.

Things like blogging are something that we can do but most of us either deliberately or not-so-deliberately miss out to do this. But, actually this is something that you can pay attention to simply and get it done quite often to increase your visibility over the search engines.

You can read more about it here: B2C

#4. Email Marketing out of the corpse…will help your business prosper during 2016 and over the years to come

Online experts such as Jimmy Daly of big heads like Vero and Brian Dean of Backlinko have already been successful with Email Marketing. Now it’s your turn!!!

My dear friend it is high time you cleared head off the old rumors that stick over Email Marketing and move ahead with it. Utilize it to create a great Email Marketing strategy for your business.

Use this for your Ecommerce and generate great results by reaching out all your potential customers. Here is what Carolyn Nye from Practical Ecommerce has to say about Email Marketing: PracticaleCommerce

#5. Content Marketers keep an eye out for these 5 upcoming technologies

A content marketer’s job has never been easy. It gets tougher every day with the growing competition and with the people’s quest to find something newer and unique. When you are at a point where you relax and get accustomed to your new strategy you will hear a call out of the blue. All in vain! As it says you need to change your strategy. It will not work anymore.

Needless to say, that you need to adapt to the new change. In the year 2016 there will be new technologies that will hit your department and we will help to make your job easier by listing out these.

Jayson DeMers in his article published in Forbes has come up with the 5 technologies that will change the world of content marketing. Read about it here: Forbes

Check out these five additional articles for more Inbound marketing news!

➤ Four Mistakes to Avoid With Local SEO — DZone
➤ The Top Email Marketing Challenges of 2016 — Marketing Profs
➤ The “Right” Answers to 5 Burning SEO Questions of 2015  — Search Engine Journal
➤ 2016: The year content marketing grows up? — Clickz
➤ Facebook Adds Android Tor Support via Orbot Proxy App — AdWeek

Happy Reading! Let’s keep our fingers crossed for the bigger revolution that is set to change the face of SEO, content marketing and tech sooner.

Stay tuned in for more news. We will be back soon!!!