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Aug 23 2016

Inbound Marketing Weekly Roundup: 23 August 2016

August 23, 2016 in Online Marketing Weekly Roundup | No Comments

Inbound Marketing Weekly Roundup

Hey All! So, how’s the week going? Are you out of your Monday Blues? I am not unless I provide you with the amazing package of updates from the world of SEO, Social Media, Tech and Content Marketing.
Do you think why there are so many updates every week? If you think along those lines then, I must say you are less familiar with what’s happening in the world of Technology.
It is just like the universe; no one has an idea of where it begins or where it ends. Expanding unto the infinity and then, someday it is changing our lives, and we are totally unaware of the change that is happening, but this change is something that is inevitable and cannot be stopped.
And, being a part of this ever-changing world, a business cannot manage to appease its customers unless it brings about the change that people are looking forward to.
So, what has happened in the last one week? Eager to know?
Let me unveil the surprise for you:

1.Google’s keyword planner removed the curse:

The curse? Huh?
Yeah! Google has removed it.
Google says that it always works on removing something that appears to be a bad thing.
So, here what’s the curse they removed?
The twist in the tale is that since a week, potential AdWords advertisers can acquire data to optimize their accounts, and Google achieves this by showing less traffic estimate data to its users.
Here: seroundtable you can read more about this news.

2. Instagram keeps its promise:

I don’t know how many of your remember Instagram’s promise that was made back in May to unveil some tools to help businesses realize their goals.
And, if you belong to the Middle East, Europe or Asian regions, you might have already noticed the change that is being rolled out by our Instagram.
The features will soon reach to all parts of the world by the end of the year.
For more details, on the Instagram updates, you can read here: Thenextweb

3. Google Local Business Cards will roll out to thousands of SMBs:

The most amazing part is that the Search feature will be soon available to Small businesses.
If you remember, since March Google has been showing “Local Business Cards” as part of the Google Posts System.
I don’t know whether you have been utilizing this feature that allows businesses and content providers to exercise control over the content that appears in the carousel near the top of search results.
You can visit the following link from Search Engine Land: searchengineland for more information.

4. Pinterest says it’s making a Bigger Bet on Video:

No other social media networking site is open to images as Pinterest is and undoubtedly, the growth of Pinterest was because of these images that are being used for communication.
And, now the new update is it’s working on promoting videos.
The last Wednesday, Pinterest introduced Promoted Video Ads and provided users with access to a full-auto play video that is accompanied by sound.
Here: Adageindia you can read more about the same.

5. Virtual Reality all set to revolutionize Digital Marketing:

We are all active in the Virtual Real world so much so that we fail to notice the person sitting right beside us in the real world.
Something amazing was unveiled in the past week with virtual reality all set to change the face of digital marketing.
People can now envision what their future looks like through the eyes of virtual reality as specified in the article that appeared in Forbes.
Here, you can read more about what this revolution is all about: forbes

Listed below are the links to a few additional resources that made news during the past week:

1. Google testing campaign groups to forecast & track goal targets across multiple campaigns: Searchengineland
2. Twitter fights abuse by making it easier to hide abuse : Marketingland
3. Google is discontinuing Google+ Hangouts discontinuing on air on September 12, pushes users to You Tube Live: Venturebeat
4. 3 improvements inspired by our Pinners: Pintrest Blog
57 tools that new businesses can use to target the best keywords: Neil Patel

Happy Reading! I will be back the next week with more sizzling news from the world of SEO, tech, content marketing and Social Media.

Published by

Rino Radhakrishnan

Rino Radhakrishnan is an SEM Analyst at Acodez IT Solutions. Brilliant, vibrant and enthusiastic this Engineering graduate from Mahendra Institute of Engineering and Technology, Salem, is anxious on experimenting and researching innovative ideas for analysing the existing Digital Marketing strategies and also eager to build new ones.

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