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Aug 16 2016

Inbound Marketing Weekly Roundup: 16 August 2016

August 16, 2016 in Online Marketing Weekly Roundup | 1 Comment

Inbound Marketing Weekly Roundup

The virtual world that we belong to is changing every second, and we are all a part of this change that is inevitable. So, the point is if you own a business in this ever-changing world, you cannot find success unless you maintain the same pace as the world around you.
To know what the world is up to and where the technology belongs to, you need to keep yourself updated with the list of events.
Every other day you can find Android bringing in new updates or new apps being launched and soon there will be robots who will be working in offices. Let’s be positive and let’s not think of the day when we all will be left jobless just because the machines have replaced us.
Now coming back to the present, there are some changes that have taken place in the past one week, and I am here to give you a quick update on those. The social media, SEO, content marketing and tech and everything have been changing and here is what you need to know:

1. Twitter to unveil Moments:

So, what are Moments? Heard of it?
I am aware of the fact that majority of the people out there have not heard of Moments yet and what has Twitter got to do with it.
It’s a storytelling product. As we all know, Twitter has been failing in its attempt to make a way into the people’s hearts while others like Facebook and Instagram are rocking millions of lives.
So, what do you think Moments is all about? You can combine your Tweets into a narrative just like Instagram stories allows you.
Awesome isn’t it?
Here you can read more about the same: Marketingland

2. You can no longer block those Facebook ads from your desktop:

Facebook will now block you from blocking those ads from your desktop, but you can continue blocking these from your mobile.
Now don’t get excited!
Here: Marketingland you can read more about the news.

3. Adwords Interface will roll out to a large number of users:

Google’s AdWords Interface is one of those products that hasn’t received a facelift since a long time. And, a few days ago Google surprised some of its users with a new UI that was displayed when they signed into their accounts.
And, now Google confirms that the interface will be soon rolling out to more Adwords users.
Here, you can read more about the news: Searchengineland

4. You can now analyze the engagement of your audience through your Facebook videos:

A new video metrics now allows you to get a deeper view of Page Insights and Video Library that will help publishers understand who is watching their videos and the audience engagement with Live video and the contribution of sharing to video distribution.
You can read more about it here:Media

5. How can CPM help you reach your audience more efficiently?

Pinterest is one of those platforms that has helped businesses reach millions around the world within a short span of time.
Here, you can read more about how the new update is going to change the face of your business forever: Pinterest
Listed below are the links to additional resources from the past week that made news:
1. Instagram is using an algorithm and Facebook data to sort its new Stories feedMarketingLand
2. New Publisher Tools For 360 Videos ( Fb )Media
3. Excited about Google’s new map ads? You should beSearchEngineLand
4. Google Remarketing List For Search AdsSearchEngineLand
5. Google lets any publisher apply to have “Critic Reviews” of local businessesSearchEngineLand
6. Facebook restricts Messenger bots to 24-hour window, adds subscriptionsMarketingLand
Happy Reading! We will be back the next week with more interesting and impressive news from the world of tech, SEO, social media and content marketing.

Published by

Rino Radhakrishnan

Rino Radhakrishnan is an SEM Analyst at Acodez IT Solutions. Brilliant, vibrant and enthusiastic this Engineering graduate from Mahendra Institute of Engineering and Technology, Salem, is anxious on experimenting and researching innovative ideas for analysing the existing Digital Marketing strategies and also eager to build new ones.

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