Hey there! We know you have been waiting for the package of Weekly Round-Ups and here we go.

1. YouTube Go, a new mobile app designed for Indian users:

During the Google for India Event, Google has announced the launch of its latest mobile app YouTube Go, which has been designed exclusively for Indian users.
If you hail from an area where the network connectivity is poor, then this is for you.
You can now get a range of options on your mobile device and save on your network’s data connectivity charges.
With the new app, you can preview the video in slides before you stream or download it.
For more details, read here:-thenextweb

2. There have been some changes to the Adwords Quality Score:

Starting from the 10th of October 2016, Google will be making a change to its Adwords Quality Score.
Though Google had planned its launch on the 12th of September, 2016, the functionality would start rolling out from the 10th of October.
A Quality Score of null will be reported whenever there arises an insufficiency of data in the keywords.
Here, is everything you need to know about the latest Quality Score changes from Google:-Searchengineland

3. Facebook’s new and upcoming average watch time metrics:

Twist!!!
Who does not love twists?
Here, Facebook has again unveiled something new and interesting. Hope you have checked Facebook’s watch time metrics that has been designed for brands.
Here, you can read all you should know about Facebook’s new and upcoming average watch time metrics:-Marketingland

4. Link building and authority with Penguin 4.0:

There is hardly anyone in the digital marketing world unaware of the latest Penguin 4.0 update.
Acodez had already reported what was coming:-acodez
A number of leading online journals had also revealed the new change that was to dawn.
But, looks like the new Penguin 4.0 will help webmasters to secure the results they have always wished for without having to wait for ages.
Here is all that you need to know about the latest Penguin 4.0:-Searchengineland

5. What is all the hype about SEO Trek?

So, here is something that you can now do with your RankBrain.
In the last week’s WhiteBoard Friday, Rand Fishkin gives a clear idea on how Google selects and prioritises signals it uses for ranking in the RankBrain.
User Engagement plays an important role in the same.
Here, you can find out more about what Rand Fishkin has got to say:-moz

Listed below are the links to additional resources that made headlines during the past week:

> We’re Making Canvases Easier to Create for Any Business or Goal:-Facebook
> The Beginner’s Guide to Crafting Interactive Content:- Neilpatel
> Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts:–Adweek
> Google Expands Free Measurement Tech For Its Marketing Cloud:– Adexchanger
> Twitter Now Lets Everyone Create and Share Moments:–Variety

Happy Reading!

Stay tuned in…. We will reach you the next week with more interesting news from the world of Social media, SEO and Tech.