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Mar 16 2016

Facebook now allows all pages including non-verified pages to broadcast live!

March 16, 2016 in Facebook Social Media Marketing | 3 Comments

Facebook now allows all pages including non-verified pages to broadcast live!

Looks like Meerkat and Periscope now has a new rival in Facebook!

2016 is a year full of dreams and hopes for Facebook, and it has not in the slightest manner deviated from the road to skyrocketing towards the stars. Facebook has been coming up with one or the other integrations and updates since the day it was born.

And, quite recently if you have been keeping an eye on the Social Media news, you would have observed that Facebook is making headlines for one or the other reason.

As Facebook’s CEO Mark Zuckerberg puts it, the only goal of Facebook is to ensure user satisfaction and this progress are in an attempt to provide the users with the best of services and an experience that ousts all the other Social Media biggies.

So, now what’s news?

Keep Calm and embrace your cool because now Facebook lets all the pages including the non-verified ones to livestream with its latest iPhone mobile app.

Amazing, ain’t it??? We have seen celebrities and businesses go live but who has in their wildest dreams ever thought of a day where we could ourselves broadcast live with Facebook.

Here is an insight into the journey of Facebook Mentions, the name given to this live streaming app in the initial days of its launch.

It was in August 2015 that the live streaming apps such as Meerkat and Periscope realized they were not alone in the race, but Facebook is preparing to join them with Mentions.  

While Periscope and Meerkat were regularly used by businesses to connect and engage with their customers, Facebook decided to do something different.

Mentions were designed to allow celebrities connect with their fans and followers.

Facebook always exhibits a uniqueness and a characteristic style in everything that it creates.

After a while, Facebook ensured that this feature was available to all verified public figures and profiles.

Sooner, Facebook decided to make this feature available to all, and in December 2015, regular users in the U.S. got the opportunity to broadcast themselves live with Facebook.

We found that now Facebook lets all pages to broadcast live through its latest iPhone app.

Our team of Social Media intelligence experts at Acodez has learned (confirmed by a Facebook rep) that at present on the iOS, the live feature is available for all pages across the globe.

But, you can access these only via the latest versions of the Facebook iOS app (v50) and Pages Manager App (v42).

Android users don’t worry; the feature will roll over for your devices in no time. Though, it is still available for the U.S. pages via the latest version of the FB app as our intelligence experts have it.

Facebook Live Broadcasting Pages

What are the characteristics of this latest live streaming feature from Facebook?

You can make announcements, talk, shop or just hang out with your friends and fans.

Communication was never so easier!

Once the broadcast is over, it can be saved as a normal video; for those who missed the live streaming can watch it at a later time.

Facebook has recently tweaked its News Feed algorithm to show more Live stories in the users’ News Feed. You can read more about it in the FB’s official blog.

You can now find live videos appearing over the top of the News Feed rather than the videos that were live long ago.

How does the live streaming work?

Live Broadcasting Facebook Page

  1. Tap the “Post” and then click on the “Live video” Button.
  2. Here, you can add a description which gives an explanation on what you are broadcasting. Ready? Then, tap the “Go Live” button.
  3. While you broadcast, you can find out the people who are engaged, and also, you can instantly respond to their comments.
  4. It is up to you to decide whether you want to display the comments or hide it. Also, you can switch between the front and back cameras of your phone as you like.
  5. Done? Then, you can end the broadcast by tapping the stop button on your iPhone.
  6. Now this gets saved to your Facebook page just like any other posts. And, your fans and followers can view it at a later time.
  7. You can remove it as and when you please.

Starting Live Video on Facebook

[Tweet “📢 Facebook opens live streaming to all Pages including non-verified ones #socialmediamarketing”]

Are you ready to broadcast live?

Or have you tried it?

Share your thoughts and comments with us…..

Published by

Vipin Nayar

Vipin Nayar is the Inbound Marketing Manager at Acodez IT Solutions. A social media, SEO and SEM expert with over 4 years' experience in online marketing, helps clients enhance their online presence and open up new business avenues. Keeping in step with social media trends, he uses his keen insight into customer behaviour to formulate innovative strategies that succeed.

3 thoughts on “Facebook now allows all pages including non-verified pages to broadcast live!

  1. Harleena Singh

    Hi Vipin,

    Good to visit your blog 🙂

    Informative post indeed! I didn’t know about this new change on Facebook, that it allows all the pages including the non-verified ones to livestream with its latest iPhone mobile app! I guess I hardly use my phone for any of the apps, as I work online, through my laptop mostly – so never knew of it. But surely a great opportunity for businesses now.

    Thanks for sharing. Have a nice weekend 🙂

    1. Vipin Nayar

      Great to hear that you like this post. This is going to change the way of promotion, for businesses, this is a big opportunity to connect with their audience. I think you should also start using this facility to promote your business 🙂


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