Hi there! Looks like much has happened after the last week’s round up was published. Don’t worry! Your news breaker is here to tip you with all that made news in the past week.

Ready?

Here, we go:

#1. Google unveils an excitement that was long anticipated!

With this new feature, celebrities and businesses can now post directly to search results. It will carry your brand image further. This concept is similar to Twitter-feeds that is embedded into the company’s search engine.

The untitled feature is expected to be similar to Google’s latest product, the Google Posts.

Nick Statt of The Verge provides more information on what kind of things the feature is likely to focus on.

Read here: The Verge to find out what it is all about.

#2. What is Facebook doing?

As usual there is some creamy news from Facebook.

Yes! That’s right!

Last week Facebook was again all over the news after it decided to allow publishers to post their content using Messenger.

Facebook will make the declaration official at the Annual Developer Conference that is set to happen in the upcoming month of April.

Looks like a German Newspaper Bild has already tested the new feature from Facebook.

Here you can read about Tim Peterson’s findings on Facebook’s plan to open up Messenger for publishers.

#3. The Do’s and Don’ts of Email Marketing that you need to be aware of:

Email marketing is a boon to marketers who have been struggling too hard to take their business to the next level.

Here are the 7 things that you should stop doing today:

1. Disappearing after the welcome note.
2. Unsubscribing is common. Don’t panic.
3. Over promotion and under promotion are both harmful.
4. One email has limitations. Try to stick to these.
5. Don’t get bored
6. Don’t send out emails that are non-mobile-friendly
7. Not creating Email marketing strategies which is a must.

Here in this article on 7 Deadly Sins and Virtues of Email Marketing by Beth Hayden you can find out more about how to effectively utilize the marketing strategy for your business needs.

#4. 3 Simple Tweaks can boost your off-page SEO

Wondering what are they!

These tweaks have been with us since the day SEO was baptized. But, none of us thought of implementing these.

As Ray Wang points out in his article the following 3 simple steps can bring about a tremendous change to your off site SEO:

1. Competitor Analysis
2. Running PR campaigns
3. Take up the role of a presenter at industry conferences

Here: B2C  you can read about more on these.

#5. Improving Marketing on YouTube: 4 Simple Steps

So, looks like YouTube is all set to provide businesses with better opportunities to reach greater heights with these steps:

• Pique Curiosity With Unconventional Video
• Support Customer Research With Keywords
• Qualify Leads With YouTube Video
• Optimize Your Channel Page to Drive Traffic

Eric Siu author at Social Media Examiner discusses this topic in detail.

[Tweet “This week in inbound marketing- 8th March 2016 #inboundmarketing”]

Here is a list of other relevant articles that contain vital information from the world of SEO, tech, content marketing and Social Media.

➤ Facebook Updates Its News Feed Algorithm to Give Preference to Live Video — AdWeek
➤ Seven best practices for brands using Twitter Polls — Twitter blog
➤ Why “Go Viral” Is Not An Effective Content Marketing Strategy — Marekting Land
➤ 7 Ways to Re-Engage Contacts through Email Marketing — B2c
➤ 26 Free SEO Tools for Merchants — Practical Ecommerce

That’s all for this week’s round up! Have some fun while I return the next week with some more interesting news.

Happy Reading Folks!