I just couldn’t wait to reach out to you with the latest news from the world of SEO, tech, and content marketing. The field of digital marketing is so vast that even the inventors have no idea where it is going. So, there are uncertainties and a lot of adventures that is lying ahead.

Of course, we are on a kind of expedition where all our businesses are at stake, and everything is a mystery. It is not easy to solve mysteries though you could make predictions on what are those changes that are bound to happen over time.

In the past, predictions were made, and people have found success in their business just because they foresaw what was coming and strategized their business plans accordingly.

Let me not brag further and bore you down, but let me do the honor of taking you across some interesting news from the world of digital marketing:

1. A lot of hype has been happening about certain Google updates that are to be unveiled soon:

As Search Engine Land reports having heard of gossips and chatter in the search community, let us find out what Google is up to.
If you have checked your site’s rankings in the search engines over the past week, you might have found that either your site is ranking higher or lower or is at the same position. This is one of the updates. And, the second update revolves around core web search.
You can read more about these updates here: Searchengineland

2. Content that actually drives traffic:

Something that SEOs and Content Marketers have been struggling with for a long period. Now, finally, here is something that could help you.
Convince and Convert say that six kinds of content could actually drive traffic.
So, which are those 6 types of content that could drive traffic:
1. List Posts
2. How-to Post
3. Q&A with an expert
4. Personal Success Story
5. Product Release
6. Industry News
Here, you can read more on how you could implement these for your benefit: Convinceandconvert

3. Facebook asks advertisers to speed up sites or forget clicks:

We are all aware of the 2 to 5-second rule. No visitor is going to wait more than 3 seconds if you are site is too slow to load.
Facebook in an attempt to offer a great experience to its users and to stop annoying them with slow loading sites, is now requesting advertisers to speed up the sites.
here: Adageindia you can read more about this.

4. Pinterest unveils 3 of the big retargeting changes:

Here, comes the 3 big retargeting changes from Pinterest:
1. Engagement Retargeting
2. New Pinterest Tag
3. Lookalike Audiences are now Actalike audiences.
Read more about these updates from Pinterest here: searchenginejournal

5. Future of Email Marketing:

If you are good at Email marketing and have been creating a large number of leads through this technique, then, here is something to make you happy.
Yes, there is a big bright future for Email Marketing writes Len Shyneder
of Marketing Land.
For more details on what the future of Email Marketing is read here: Marketingland

Listed below are links to additional resources that made news during the past week:

1. Explore important insights from your data – automatically:– Google Blog
2. Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts:– Marketingland
3. How to Make Social Media Marketing Work for Your Business:- Neilpatel
4. Content Marketing Lessons From Buzzfeed [Study]:- Marketinginsidergroup
5. Why it’s a bad idea to only create content for your specific target audience:- White Board Friday

Enjoy reading! We will reach you again the next week with more interesting news and updates.