Hope you all had a great weekend! We know you are eager to know what’s new in the New Year 2016. And, yes we are here with the trending topics that are set to change the face of the Web in 2016. Let’s keep our fingers crossed for the inbound marketing revolution that will emerge sooner. Here’s what we have for you:

#1. Writing effective headlines that will drive traffic

“Headlines” is one of the most important aspects of content writing. This is the task that content curators and webmasters struggle a lot with. Also, this is the essential gradient that hits the customer’s eye and makes them curious to know more. We are here to help you with some of the easy tweaks that you can practice to make your headlines more impactful. Read this article by Tim Felmingham on “6 Tips for Writing Headlines that drive traffic”. It contains some interesting tips to help you generate catchy headlines. Read complete article here: Social Media Examiner 

#2. Hot marketing trends to look out for in  the year 2016

This is one of the brewing topics that online marketers and webmasters are keeping an eye out for. A large number of new techniques got implemented in 2015. These helped to change the existing marketing strategies paving way for better customer experience. Here is an excerpt of the interview conducted by Lisa D Jenkins of Social Media Examiner. It contains the views of some of the Social Media Marketing experts on what to look out for in  2016. Find out here on what experts like Neil Patel, Ian Cleary, and others have got to say: Social Media Examiner 

#3. 5 Trends in Local Search during the year 2015

Local businesses are dependent on local searches. The face of local search is ever changing. This is quite clear with all the hype generated when Facebook launched its new feature. Facebook’s Services Directory is a possible threat to local Search Companies such as Yelp. Based on a Bright Local Study, we can say that Local Search is an effective digital marketing channel.  Columnist Jason Decker reviews the top developments in local search marketing during 2015. You can read his findings here from the previous year’s local search diary: Search Engine Land

#4. What is the trendsetter of the previous year doing?

We are discussing none other than newsmaker of the year 2015. Got it? Yes, with no more further doubts it is Facebook. You can expect more miracles from Facebook in 2016 while keeping in synch with what we got in 2015. This time, Facebook is simplifying things with its News Feed. As we have observed that Facebook is testing many, topic-based feed on its mobile app. If all is well, it is probable to replace Facebook’s existing News Feed. This is actually the next step in a process where users could see interesting feeds on the web. Jason Stein was the first to have spotted the feature. It has been organizing stories and topics from people and pages into various categories. Read the citations from Sean O Kane as described in The Verge. Read news story here: The Verge

#5. Bridging the gap between traditional and modern forms of advertising

T.V, radios, and newspapers were the traditional forms of marketing that are still ruling. This generation is more into mobile advertising, but which is of more prominence? The same brands are endorsing their products many times via T.V. and mobile phones. Facebook tried to analyze the neural impulse of people by comparing both the techniques. Neuro-Insight, a neuromarketing agency was commissioned by Facebook to get help with the analysis. They presented a picture of how people’s brains envisioned each type of ads. Here you can find the insights as listed out by Facebook IQ

Check out these five additional articles for more Inbound marketing news!

➤ It’s 2016, so naturally Mark Zuckerberg wants to build himself an AI butler – Mashable
➤ What Your 2016 Content Marketing Strategy Should Look Like – Forbes
➤ The 10 Most Common Email Marketing Mistakes We’ve Seen This Year – GetResponse blog
➤ The 10 Most Inspiring & Creative Ads From 2015 – HubSpot blog
➤ What’s in Store for PPC in 2016? Predictions from the Pros – WordStream blog