Nothing is static in this world. When you are part of the change, you need to adapt to the change and synch into the flow. Here, I was thinking of all the times when we were amazed at the changes that happened in the world of digital marketing. In fact, it happens every other day.

And, if you belong to this ever-changing cycle of digitization, then, here are certain things that you need to be familiar with. You always need to keep yourself updated about the innovations that take place in the world of digital marketing.

Only those businesses that can fulfill the expectations of the market will stay while others fade away. So, will you stay or fade?

Of course, none of us wish to fade, we are all here to stay. So, let’s join the revolution of change and accomplish our business goals in the online world.

Now, let me not brag further, but I will take you across all that has been making news during the past week:

1. Small Data’s role in increasing sales:

All are familiar with the term “Big Data”. When everyone is talking about doing it big, why do you think Neil Patel is discussing small data?
If There exists a technique to identify the customer patterns and then, customize your business accordingly, then,  who will not want to own it?
Of course, big data is one such technique that will help you to identify your customer behavior.
But when you are using big data, a lot of costs are involved and for a small or medium-sized business, small data is the best solution rather than the big data.
Here you can read more about how small data could help your business to increase sales: Neilpatel

2. Google has come up with something new:

What’s new? I am amazed at the fact that every week I have got something or the other to report about Google.
The search giant is up with new inventions every time.
Now, Google has updated the local reviews schema guidelines.
Here, you can read more about the guidelines: searchengineland

3. Facebook’s new update is amazing:

Facebook now officially showcases vertical videos in the mobile news feeds.
Facebook has found in testing that people watch vertical videos longer and with sound on when these videos are actually presented vertically in their feeds.
Here you can find more in detail about this new update from Facebook: marketingland

4. Google search will penalize mobile sites with Interstitial Ads:

Interstitial ads are said to take up the screen space for users. Starting from next year, Google will be penalizing mobile sites that will send interstitials, the pop-ups that utilize the screen space.
Here: wsj you can read more about the new rule.

5. Creating quality Videos:

Do you think your videos are failing to create an impression with the people?
Here, Social Media Examiner examines the exact facts on how to create quality videos that your people will find appealing and impressive: Socialmediaexaminer

Listed below are the links to other resources that made headlines during the past week:

1.Twitter adds a button for people to direct message businesses from their site:– marketingland
2. Facebook adds new tools, capabilities to Slideshow Video ads:- marketingland
3. 7 free apps to spice up your online content:- Yourstory
4. 5 traffic- Growing On-Page Optimization Techniques for Publishers:-Digitalbookworld
5. The Simple 3- Step Process to Converting Paid Traffic Through Email Marketing: Entrepreneur