We have kept up with our promise as you can see that we are back with a bang to bombard our dear readers with some exciting news related to Content Marketing Strategies that will help you with your business efforts in the upcoming year 2016. Happy Reading People!

#1. Why Content Strategy Isn’t Enough

Happy Monday! Hope you all had a joyful Christmas! We were engaged with some research across the latest trends on “Content Marketing” and were juggling with ideas to give our dear readers some interesting news on how to improvise their content marketing strategies to help them with their business efforts in the upcoming year 2016. You might have been rummaging through some content strategizing related topics and news to bring about a change in the flow of prospects unto your sales funnel, and to achieve better results during the New Year.

Why not put apart the ups and downs that hit you during the year 2015, and move ahead across the path to success where we will help you to generate visitor interest converting them into leads that will be your future prospects through these resources that we have gathered after a thorough research. We are sure the content of these articles will actually help you to plan your content strategy in a better way automatically paving the way to success.

Break through these sizzling topics while we work on getting our hands on some interesting and helpful topics for helping your online business in the New Year 2016. Enjoy these round ups until we get back to you the next week with the latest information in the world of content marketing and SEO.

This article covers most of the content marketing strategies that are usually ignored by businesses including online marketing experts. These days people are knowledgeable with regard to the latest trends and technologies and they have their own level of expectations in association with any particular brand. This means focusing on producing a great content is not the only key to success in the online world. Remember do not fake promises when you cannot fulfil them. A single failure and you are out of the game. In her article, Mackenzie Fogelson emphasizes the point of client satisfaction which you can achieve by keeping up with your promises and this ultimately leads to business growth. Read this article which will help you realize the importance of client satisfaction that extends beyond the level of content marketing.

Read more: Moz

#2. 10 content marketing game changers to look for in 2016

Let us keep our expectations and hopes high while we get ready to welcome the New Year.. Here you can find a list of 10 content marketing game changers that will change the face of online business in the upcoming year 2016. We are already aware of the role of content marketing in online business and with this growing influence of content there is no chance for a business to succeed without a proper content marketing strategy. This article by Shafqat Islam will help marketers in their efforts to generate a massive ROI in 2016.

Read more: Mashable

#3. How to Track the ROI of Your Video Marketing

The world of internet is being dominated by video marketing. Just look around at the buzz being created by these streaming videos and you’ll realize how far you are. Don’t wait grab the opportunity and apply this to your marketing strategy. Witness the results for yourself! Regardless of whether yours is a small, medium or bigger business, just a single video can bring about a great impact. Wait! This is not all. now that you have created a video the next step is to measure the ROI that these have been driving. Here, we are sharing one of the popular articles by Joe Forte, which focuses on the importance of measuring ROI for video and also gives information on how to track and measure the ROI of your video marketing.

Read more: Social Media Examiner

#4. 10 Digital Marketing Trends to Watch Out For in 2016

All the digital marketing experts unanimously agree that during the year 2015, there has been a considerable transformation on how businesses interact with customers. With this transformation there are a lot of things to look forward in the year 2016, and we can expect a technology that is faster, reliable and more radiant. With regard to digital marketing, it’s very important to keep in track with the new trends of 2016 while you are working on developing a marketing strategy for your business. Here is an article on the “10 Digital Marketing Trends to Watch Out For in 2016” as listed by Margot da Cunha. This article will take you across the need for adopting the transformation as it provides you with clear insights and evidences on why you need to adopt the change to be successful in the year 2016.has got excellent content which provides some clear predictions for the upcoming year.

Read more: Search Engine Journal

#5. Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

Google has always emphasized the need for user security and it has always been successful in its efforts to provide users with a greater and enhanced experience. We can count this as one of the reasons why Google has been keen on recommending HTTPS. This post by Barry Schwartz contains all you need to know about Google security, and also you can find a brief overview with regard to the Google’s strategy to index HTTPS Pages before indexing HTTP Pages.

Read more: Search Engine Land

Check out these five additional articles for more Inbound marketing news!

➤ Scaling Email: The Heart Of Cross-Channel Digital Marketing by Forbes
➤ 2015: The Year of Video Marketing (Infographic) by SocialTimes
➤ You could soon pay bills via Twitter by IBNLive
➤ How B2B Marketers Can Get Started with Social Media by Harvard Business Review
➤ Google Plans New, Smarter Messaging App by Wall Street Journal