Hope you had a great time while we were away! We are back with some creamy stuff from the world of SEO, tech and content marketing. So, let’s get started with what’s new!

#1. Do you actually need a social media reporting system?

If your major focus is on social media, then you know the importance of a social media reporting system. What kind of reporting system are you using? Does it help you out or is it time consuming?

Jenn Deering Davis, author at Social Media Examiner answers this concern.

You can check out his article on “How to Develop a Social Media Reporting System“. This will help you to plan an efficient social media reporting system.

The system aims to streamline the process and also ensures that you deliver reports on time.

Try this reporting system to generate your social media reports today! Read more here: Social Media Examiner.

#2. Did you know these location based social media tools existed?

Have you tried to reach out the people who are close to your business’s geographic location? Most of us have never thought of this.

There exists considerable differences between social media and conventional keyword based monitoring tools.

Reaching out your local audience helps to boost your business. These location based social media tools will take you to them.

Vivek Patel, author at Social Media Examiner discusses these location based social media tools. You can check out these 6 tools that will help you to reach out your local audience with ease. Read more here: Social Media Examiner.

#3. Did someone tell you B2B and B2C content marketing are different?

Yes, my dear content marketer. Both involve different techniques. If you have been doing both the same way, then let me tell you change it before it’s too late. I guess if you are implementing the same strategy for B2B as in B2C you might have failed at your attempts.

It comes as no surprise. It will fail. Both are different and need different approaches. In the past week’s Whiteboard Friday, Rand Fishkin shares his thoughts on the same.

In his article, he will take you through content marketing tips for B2B organizations. Try these tips and get excellent results for your effort. Read more here: Moz.

#4. Have you noticed any change in your website’s ranking lately?

If so, then let me break this news for you. Google announced a major core ranking algorithm update in the past week.

Some of the webmasters happened to confuse this with a Penguin update. But, Google experts have confirmed the news about the major ranking update over Twitter.

You can read more on this update over Search Engine Land. See what Barry Schwartz , SEL’s News Editor reports. Read mor here: Search Engine Land 

#5.  Use the power of Email Marketing for your business

Email Marketing has been around us since the traditional old days of internet. But, due to unknown reasons, businesses failed to use it. Sometimes, the Email Marketing plan was in itself a failure.

But, recently we have been observing that Email Marketing is gearing up. Many of the businesses are utilizing the power of Email marketing to reach out their audience.

Some are getting overwhelming responses from their people. This means Email Marketing is still alive and has a wider scope. But, needs  a proper planning.

Here, Neil Patel has come up with an awesome piece of content. This contains Email Marketing Case Studies on how 4 companies increased their open rates with Email Marketing. Read more here: NeilPatel

Read on and we bet you’ll start using it sooner.

Check out these five additional articles for more Inbound marketing news!

➤ No, It’s Not Google Penguin But a Core Search Algo Update – The SEM Post
➤ Google Panda Score Are Not Generated In Real Time – SERoundTable
➤ What to consider before creating your next digital marketing strategy – TheNextWeb
➤  How To Make 2016 Your Best Content Marketing Year Ever – MartketingLand
➤ 23 Tools and Tips for Social Media Marketers – SocialMediaExaminer

Happy reading!  Stay tuned while we sign off momentarily to bang you back the next week with some of the best and trending news.