Inbound Marketing Weekly Roundup: 15 March 2016
March 14, 2016 in Online Marketing Weekly Roundup | No Comments
How is the Monday sickness going? We know you would like to tuck back into the comfort of your pillows and relax. But, it’s time for some serious work today!
Wake Up Folks! It’s Monday again and let us get ready to welcome a beautiful week with numerous surprises and excitements.
As usual we have your package of the latest news and topics that are trending across the world of SEO, content marketing, tech and social media.
Here, you can check out for more:
#1 Facebook aims to build value with Atlas.
As usual the social media biggie Facebook is up with something interesting and fascinating. With an aim to improvise and to provide its people with an experience better than the previous time, Facebook has been working on the same.
Meanwhile, Facebook has joined with a big ad tech project to detect bots and eliminate bad quality ads.
This project named Atlas has helped Facebook to identify and track where the whole waste comes from such as the banners or exchanges.
Atlas that has been built for cross-everything ad serving and measurement, Facebook can now help marketers find out where their related Wanamaker waste exists.
David Jakubowski of Atlas discusses in detail about how to eliminate waste.
#2. What’s up with mobile SEO in 2016? Heard of the 6 key components that will play a major role in the year 2016?
Here are the 6 key components of SEO that you need to take into consideration:
- Core rankings forms the major focus
- Deal with mobile-friendly errors
- Content creation based on mobile keyword research
- App store optimization
- App indexing &
- AMP
Once you have worked on these, traffic will flow to your website.
You can read about it here in detail in this article published by Bryson Meunier.
#3. A great union that was anticipated since the stone age days of Facebook:
Yes, it is true! Not a secret anymore. The whole world has come to know about it. Google is joining Facebook’s initiative for rewiring data centers.
The search engine giant has agreed to contribute designs for powering high-voltage racks.
This will help to share designs across the data center equipment which also marks Google’s involvement in this kind of a project for the first time where in the initiative is led by Facebook joined by several hardware vendors and customers.
You can read more on this in an article written by Robert Mcmillan of the Wall Street Journal.
#4. Starting a business on Instagram? Here is some help:
Instagram has gained a lot of prominence in the recent times. Nevertheless, no other photo sharing social media site has grown so popular in such a short span of time.
Here, Marc Schenker of Social Media Examiner talks about 4 ways of building a business on Instagram:
- Run an Instagram contest to increase web traffic
- Tell your tale through a video
- Use Instagram Ads to generate interest
- Appealing photos will drive your customers to your store.
#5. Are you frustrated with your failed content marketing efforts?
You might be great at writing attractive content but all in vain, no one seems to be interested.
Here are some of the factors that are killing your content marketing strategies:
- When you back off from investing in your marketing strategies
- When you do not promote your content
- No SEO is being performed
- No perfect planning or strategy
Once you start taking these 4 factors seriously, you will experience a massive turnover from a content strategy that works.
You can read in detail about these 4 reasons why your content marketing is failing in this article published by Dan Radak on B2C.
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Check out the below specified links for additional information:
➤ Google to bloggers: Disclose & nofollow links when reviewing gifted products — SearchEngineLand
➤ Facebook announces a WordPress plugin that lets publishers easily create Instant Articles — Niemanlab
➤ Facebook will soon let you Like and share 360-degree videos in the Gear VR — The Verge
➤ 4 Things You Can Do To Spruce Up Your SEO Campaign This Spring — B2C
➤ Content Marketing: The 2016 version (webinar) — Venturebeat
Enjoy reading while we take a break and smell out for some latest updates that are cooking. The next week we will return with some more interesting and exciting news.