Hello everyone! Today I have got something more interesting and delightful that will shake you up a bit out of the usual online marketing weekly roundups.

Firstly, let me take the pleasure of wishing you all a Happy Leap Year. Also, Acodez wishes a Special Happy Birthday to all those fortunate ones celebrating their birthdays that falls once in 4 years on February 29th.

Now the second thing is that the world of tech and digital marketing is rocketing like never before and while we move on with the 3rd month of the New Year 2016, let us hope there will be new beginnings and new changes that will be implemented across these 366 days to make the following 365 days fuller with technology that will change your life for once and forever.

I know you have already lit the lamp to embrace the change. Keep calm while I unveil what is new and trending in SEO, content marketing, social media and tech this week.

Ready? Then, let me break the news:

#1. Facebook has again made it to the headlines  Check out what is news this time!

If you have been active over your Facebook in the past few days, it is unlikely that you didn’t notice this new feature. Yes, I am talking about the newly expanded Like button. Have you tried out the whole lot of reactions that it comes with? It is awesome.

Facebook has been constantly getting recommendations and suggestions from its users asking for something more or less similar to a “dislike” button. It was long expected of Facebook to launch a dislike button sooner. But, we didn’t know this was coming.

Kudos to Facebook team for those wonderful emoticons that it has launched. You can now “Wow, HaHa, Love, Angry and Sad”, with these awesome emoticons that Facebook provides you with.

Now you can express a mixture of these emoticons across your posts.

The feature is available for both business and individual pages. Facebook will be monitoring how effectively people are using these emoticons.

You can read more about these expanded like button reaction in this article published in The Verge by author Casey Newton.

#2. Marketers have you noticed Facebook’s latest update for you?

Yes, I am talking about the interactive mobile ads called as Canvas that was recently released by Facebook. It is one of the most anticipated features from Facebook that marketers have been waiting for a long time now since its announcement in September.

Canvas is nothing but Carousel ads reloaded. Carousel ads provides users with the provision to swipe across the images of multiple brands or products to find in detail about these.

So what are the features of Carousels?

These contain full screen ads more or less mini websites that signify certain products. You can include anything and everything from descriptions, videos, slideshows to a scrollable and interactive interface.

You might think how do these differ from those regular ads that appear in your News Feed. Though both are similar, the experience is different.

Click here to read more on how both these ads differ in this article published by Napier Lopez.

#3. Now you can speed up your Internet with Google’s AMP. Find out how…

AMP or Accelerated Mobile Pages, which is an open-source project focusing on speeding up the Internet.

All that it will do is changing the methods implemented to build websites and also how these are displayed.

You can now create pages that load faster with Google’s AMP.

Also, you can get your hands on the top stories for pages powered with AMP.

There is also a control on the advertising and analytics that brings about an enhanced user experience.

You can find out more about the AMP pages here: Cheatsheet.com in this article published by Jess Bolluyt.

#4. Find out what Social Media Examiner has covered last week:

Majorly focuses on how to develop and publish content that works across social media sites such as SlideShare, Twitter, Medium and your blog too.

Here is a brief overview of what kind of content you need to curate:

1. Medium: Marketers this is one of the best places where you can post your content. Regardless of whether it is long or short form articles or tweets or videos that you want to publish, then choose Medium to reach out your dear ones.
2. Tweets via Twitter: This is something that we are all aware of. Find out links to online content and tweet these. Or use Twitter’s curator platform and type in hashtags, or keywords and this will take you to the trending content.
3. Slideshare: Did you notice SlideShare’s Clipping tool that was released recently. If you find an interesting presentation, but have less time to go through this, use the Clipping tool and clip these to view them later.
4. Expressing courtesy: Whatever be the kind of content that you are curating, whether it is a guide or a PDF or a Power Page, be sure to include a link to all the Twitter profiles that you mentioned in your content.

Here you can find more about curating and publishing content across these social media platforms as examined by Social Media Examiner in a post by Ross Simmonds.

#5. Some SEO tweaks could actually take your site ahead.

Author Josh MacDonald at B2C examines 5 SEO manipulations that could take your site to the next level.

These includes the following:

1. 1. 1. Secure Sockets Layer
      2. Long Tail Keywords
      3. Schema. org
      4. Click-through rate
      5. Parasites

Find out more on how you can manipulate SEO for business benefit here: B2C

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You can find some more exciting news here:

➤ Facebook Is Bringing Live Video Broadcasting To Android Users — TechCrunch
➤ Mark Zuckerberg: Soon, The Majority Of Content We Consume Will Be Video — Fast Company 
➤ How Important are Tags in 2016 for SEO? — Search Engine Journal 
➤ 3 SEO Techniques Even SEOs Forget — Entrepreneur
➤ Email marketing: How to increase open rates by 500% — VentureBeat

That’s all for this week! Enjoy and keep rocking till I take a break, and hit you back the next week with more news.

Happy Reading!!!