Hey All! What’s up this week? Are you ready to kickstart with some saucy and chilling news from the world of tech, social media marketing, SEO and content marketing?

We know you have been waiting for us and as promised here is your package of exciting news which we handpicked just for you!

Here we go:

#1. Instagram has some bad news for its users:

Have you recently checked your Instagram?

Yes? So, have you made up your mind to accept this change that comes as a shock!

Looks like you are going to miss many of the posts.

Businesses and marketers are the ones who are going to suffer because of the new update.

Now don’t fret!

Instagram has a solution too.

You can ask your followers to turn on the Notifications so that each time you make an update they will be notified.

But still there are a few loopholes that needs to be dealt with..

Brush aside your worries as this is a trial package. The original implementation has not yet been finalized, as announced by Jeffrey Gerson, community manager, Instagram.

Madison Malone Kircher discusses in detail about what Instagram is up to and how it will affect the customers.

Here: Techinsider you can read more.

#2 Facebook and it’s awesome bundle of emotions:

There is no stopping Facebook.

Yes, I am talking about the latest set of Facebook reactions.

As you know Facebook now provides you with six different reactions including Like, Love, HaHa, Wow, Sad and Angry.

The addition of new buttons lets users express a wave of emotions through the set of reactions that Facebook provides you.

Socialtimes and Unmetric have made a database study and revealed an interesting fact!!

The report says more than 92.9 % of the users prefer to use the Like button quite often whereas sad and angry button is used by 0.2 % users.

B2C examines Facebook and the reaction set in detail.

#3 Google local ranking factors gets a face lift

Google is not ready to give up!

It is constantly coming up new changes and no wonder why it is our favorite.

Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories.

Also Read: INFOGRAPHICS: Google Ranking Factors by Backlinko

In the revised Page, Google has elaborated how this is possible and how it helps people to find your business in their local results.

Local results are primarily based on three things:

1. Relevance

2. Distance

3. Prominence.

To find the best match of your search, Google combines these 3 factors. Also another fact is that you cannot request or pay Google for a better ranking.

There are no shortcuts to win the match.

The search algorithms are safe and secure.

Here: SearchEngineLand, in this article by Barry Schwartz you can read more on Google’s latest updates.

#4. Snapchat gets a new update:

Snapchat 2.0 is now available!

It’s time to smile snappers !!!

All new snapchat 2.0 is packed up with many exciting features.

Now you can text, call or video chat with your friend in an instant.

Get started by sending a few chats, and when your friend shows up, start talking or video chatting instantly with a tap.

Snapchat has also started Auto-Advance stories which is an easy way to interact with friends.

When one story ends, another starts automatically.

For more details about Snapchat and the new updates you can read here: Snapchat blog

#5. After Email Marketing, the focus is back on Blog Commenting

So, why are the expert bloggers turning on their comments section?

If you have disabled the comments section on your blog, it is high time you enable it.

Get to know what people think of your blog.

Experts are doing and recommending the same. Why not you?

Blogging experts such as Michael Hyatt and Brian Clark discuss why they are doing this.

One of the major reasons that they state is traffic that has been disappearing day by day.

While comments were turned on, blog traffic started growing, and Michael says comments have created some vitality on the blog, and it feels like somebody is home.

Here: SocialMediaExaminer you can read more on what makes these experts recommend turning on the comments section.

Apart from these you can read more about what has been trending in the gone week:

➤ Can Influencer Marketing Really Motivate Purchases? (Study) — MarketingDive
➤ Facebook’s Messenger lands first airline as chat app pushes into commerce — USAToday
➤ SEO: How to Combat Google’s Ad Increase — Practicalecommerce
➤ 13 Super-easy ways to immediately improve your SEO — JeffBullas
➤ How to Rank a Brand New Website: 8 Effective SEO tips — JUSTcreative

Happy Reading! Keep Calm and Embrace the change while we set out to hunt what is happening in the world of SEO, content marketing and Tech.

Come back again next week.