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Jan 11 2016

Inbound Marketing Weekly Roundup: 11 January 2016

January 11, 2016 in Online Marketing Weekly Roundup | No Comments

Monday blues? Here, is something that we have got to cheer you up. Round up from the world of Social Media, SEO, content marketing and Tech in this week. Start your day with interesting and trending news. We know what you yearn and here is all that you have been waiting for!

#1. Facebook Live: What Marketers Need to Know

Twitter’s Periscope created a lot of hype for the live broadcasting features it supports. It allows businesses to broadcast and connect live with their audiences in real time. Twitter managed to achieve a huge round of applause for the wonderful app Periscope. In the wake of these events, do you think Facebook will just stand by and take no action. Of course not!

Also Read: Periscoping for Business: The Definitive Guide

Have you tried out Facebook’s live video? Designed for making it easier for businesses to connect with their people. Try it out today and enjoy connecting with your people.

Facebook now allows you to connect with your fans, followers and friends in real time. Stay connected!

Connect with your people in real time with Facebook’s Live Video today! Here, is an article by one of the top Facebook Marketing Experts Mari Smith. This complete guide on the Live Video contains tips on broadcasting live. Read here: Social Media Examiner

#2. Do you belong to the category of B2B companies struggling hard to connect with your people?

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Don’t worry! With LinkedIn, you can now stay tuned to your world. Remember this is a fair option only if you are a B2B organization. The results might not be overwhelming if you are a business to consumer type.

Many businesses found success via LinkedIn as it helped them connect with professionals. This ignites a personal interaction between people. Here is a fact that most b2b businesses are unaware of:

Over 80% of B2B leads generated from social media come from LinkedIn. So why wait? Grab the opportunity and launch yourself via LinkedIn.

If you are selling to businesses, with LinkedIn the ball is in your court.

Here is an article by Neil Patel. It contains the 5 tried-and-proven LinkedIn strategies that businesses use to connect to businesses. Read here: QuickSprout

#3. Do you think your content is not good enough and fails to generate leads?

I have seen some content marketers use their content marketing strategy to generate leads. But then why do others fail when they are doing it right?

Who says you are doing it right? Here is the bitter truth- around 70% of marketers lack a monotonous marketing strategy. It is not about having a great writing style or adopting a pompous marketing budget. You might be having both but still failed to generate leads. Why is that so when others generate leads even when they have no such budget or a great writing style?

Here is your key. Content Marketing expert Neil Patel states how you can generate leads. You can get it done without writing great content or without investing big money! Read here: NeilPatel.com

#4. Twitter activates conversation mode with customizable Hashtags

This is something that marketers have been waiting for since a long time. Twitter’s latest featureconversational” ad unit allows users to personalize and share marketer’s messages.

These are not much different from Twitter’s promoted tweets. Conversational Ad units are more like a poll question. Users can take part in these polls by choosing from the more than one hashtags that are available. Also, this kind of ensures a healthy interaction between the marketers and people.

This article by Anthony Ha that appeared in TechCrunch gives a deeper insight. Read here: TechCrunch

5.) Again we have awesome news as Twitter thinks of extending its character limit

Now you can consider tweeting longer messages. The traditional 140-character long messages are soon going to die. Going to get replaced with a much massive character strength of something not less than 1000.

Twitter is yet to make an official statement of the improvisation. But, let us keep our fingers crossed while we wait to get our hands on the magical strength of words.

This article by Kurt Wagner gives a glimpse into the news. Read here: Re/code

Check out these five additional articles for more Inbound marketing news!

➤ Special Report: Massive Google Fluctuations Continue; Is It Penguin?SE Roundtable
➤ Facebook Messenger Hits 800M Users: 2016 Strategy And Predictions – TechCrunch
➤ FB’s Secret Toolkit Lets Developers Build Chat Bots For MessengerFastCompany 
➤ How to Create a Behavioral Email Marketing Strategy for Your BusinessHubspot
➤ How Voice Search Is Changing SEOThe Huffington Post

Enjoy a great reading! Stay calm while we will back the following week with more from the world of tech and SEO.

Published by

Rino Radhakrishnan

Rino Radhakrishnan is an SEM Analyst at Acodez IT Solutions. Brilliant, vibrant and enthusiastic this Engineering graduate from Mahendra Institute of Engineering and Technology, Salem, is anxious on experimenting and researching innovative ideas for analysing the existing Digital Marketing strategies and also eager to build new ones.

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