Hey There! Are you still wandering about with those Monday blues or Tuesday appears too beautiful and you are ready to celebrate a week of great happiness and joy?

The world of internet and online marketing has been growing and expanding. Today, we have reached a situation where it is impossible to think of a day without all these. Thanks to the Smart technology that makes it easier to connect people and lives.

So, we do not want to keep you waiting before we could announce the wonderful package of surprises that we have got for you from the past week.Weekly Round up

1. Google now provides mobile-first indexing:

Since, a few years Google has been notifying webmasters and website owners about the change in the SEO strategies. But, not until recently that people started taking it a little too seriously when they realized that the changed policies are affecting their site’s visibility and ranking. So, what is the latest news?

In its attempt to bring forward mobile content and mobile indexing, Google has launched its latest project “experiment”.

Mobile content will be given priority when ranking for search engines rather than desktop content.

Though, the searches are coming from mobile, Google has been indexing for desktops all this time which is illogical.

Google was further quoted saying:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

You can find out more about Google’s “Experiment” here: SearchEngineLand

2. Instagram testing shoppable photo tags:

Instagram will now allow you to shop without being interrupted while scrolling down the browser window. It is positioning shoppable tags on photos from 20 different brands such as the Kate Spade and Jack Threads.
Would you like to know more? Then, read here: TechCrunch

3. Whiteboard Friday discusses how small businesses can compete with big players in SEO:

It is usually difficult for people to compete with big players when it comes to SEO and achieve remarkable results over the Search Engines. Moz and Rand Fishkin have devised some excellent plans to help people: Moz

4. Facebook is working on making it possible to sell T.V. ads via Apple T.V. and Roku Boxes:

It looks like there is not even a single sector of advertising that Facebook is not dominating. Here, is another news that Facebook will be soon reaching out over T.V. ads sector.
Happy na?
Would like to know more?
Here, you can read about Facebook’s further plans: Recode

5. Fine tuning your Facebook Video Campaign:

Neil Patel discusses on how you could with ease fine tune your Facebook video campaign!
People are accessing a number of videos via Facebook and the count is on a rise day-by-day.
Here, you can read more about the interesting news: Neil Patel

Listed below are the links to other relevant resources:

> Facebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feed: Marketing Land
> 5 Instagram Tools for Marketers: SocialMediaExaminer
> Report: 99% of Companies Now Use Data to Produce Marketing Content: KOMARKETING
> Twitter Developer Communities: get to know your local developers: Twitter
> New tools to shape conversations in your comments section: YouTube Creator Blog

Happy Reading!