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Oct 25 2016

Inbound Marketing Weekly Roundup: 25 October 2016

October 25, 2016 in Online Marketing Weekly Roundup | No Comments

Inbound Marketing Weekly Roundup

Hey There! Waited for too long? But, it is worth once you find out what you will be given in our this week’s package of weekly roundup!

We have been keeping our ears and eyes alert and watching out to bring you the best news from the world of social media, SEO, tech, content marketing, etc.

As you know it is not an easy task to be part of the on-going competition that is all set to change the world. And, also this change has been taking place and knowingly or unknowingly we all have been a part of this inevitable revolution that makes the modern era awesome.

There are a group of researchers, scientists, analysts, and other people who are constantly buzzing to experiment, innovate and create a difference which will change the world and help people to make their lives easier.

So, what is it that businesses and online biggies are busy with? Ready? Then, let’s get started:

1. Facebook wants you to utilise online shopping:

So, now you don’t have to wait in the queue to buy tickets for your favourite star’s movie or wait at the restaurant all those long hours with an empty hungry stomach. Why do you have to wait when you can easily book tickets online and order pizza with Facebook’s app?

Many of us have been depending upon Google, Foursquare, and Yelp, etc. for these services. But, Facebook says it can provide us with better service based on our personal interests and other relevant factors.

You can read more about it here: Recode

2. Bing is up with something interesting! Find out what it is:

Bing Ads have released expanded text Ads globally. This provides the advertisers to create new expanded text ads in Bing Ads or import them from Google Ad-words.

It was last reported that Bing has been beta testing the expanded Ads towards the end of August month. The exciting news is that Bing has rolled out ETAs successfully.

So, for the advertisers who would really love to launch longer text ad formats, now Bing is here to help you.

For more interesting news, you can read it here: Searchengineland

3. Moz has got it! This time check out what’s so interesting:

A guide on how to use xPath and Text Analysis to Pitch Content.

People face a lot of challenges when they develop content as part of marketing and promotions. Starting with the title of the content to the final conclusion writers are often confused.

Here, you can find out more about what has to be done: Moz

4. Facebook has come up with a new option wherein it will re-rank News Feed Stories in real time:

A new architectural change where content will rank as users will scroll down the News Feed.

As always Facebook in its attempt to provide people with the best has come up with this new feature to make things easier for people.

For more information, read it here: Marketingland

5. Humanizing your brand with digital empathy. Find out how!

They always say that you need to humanize when you are online to attract people and their attention.

But, many a times we forget small or minutest details that will help you to show that a real face is interacting from behind the scenes.

Here you can find more about the news: Forbes

Listed below are the links to some of the other important news that made headlines during the past week:

Google Tag Manager now supports AMP:-Marketing Land 
Rethinking Endorsements so that you always look your best:Linkedin
Google Adwords Launches Affiliate Location Extensions:-Seroundtable
Announcing: Google Surveys 360, the newest product in the Google Analytics 360 Suite:-Google Blog
The Marketer’s Guide to Gain Brand Mileage on Google Maps:Neil Patel

Happy Reading! Stay tuned in for more news.

Published by

Rino Radhakrishnan

Rino Radhakrishnan is an SEM Analyst at Acodez IT Solutions. Brilliant, vibrant and enthusiastic this Engineering graduate from Mahendra Institute of Engineering and Technology, Salem, is anxious on experimenting and researching innovative ideas for analysing the existing Digital Marketing strategies and also eager to build new ones.

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