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Don’t you think the world of digital marketing is moving pretty much at an unimaginable pace, beyond our normal imagination could take us? Thanks to the IT analysts and researchers and online marketing strategists who are continuously working on deploying fairer ideas to improvise the world of technology thereby ensuring a great user experience which is the ultimate goal of anyone who goes live over the web.
If you are one among those online, then, you need to be alert and move stead fast in the direction your peers and competitors are focusing on. But, you cannot succeed unless you have an idea of what’s news in the world of digital marketing, so now don’t worry, here, we have brought you all that you need for succeeding in your online ventures to keep you updated with what’s happening around. Here, we go:

1. Google’s Penguin 4.0 update is now complete:

Since a few days back the online world has been in speculation of this new change that was dawning. As part of the new Penguin 4.0 update websites were experiencing specific changes, but not all. Now, Google has made an official declaration citing that the Penguin 4.0 update is complete.
Try link cleanup if you have not witnessed any Google Penguin 4.0 update till now.
For more of the news you can read it here:-SearchEngineLand

2. Facebook’s workplace service launched posing threat to Slack:

Now, Facebook wants your company to pay for your Facebook utilization at work place.
The latest office version of the social media network known as Workplace has been unveiled previous week.
The new product from Facebook aims to bring about collaboration between employees on products and listen to their bosses speak live on Facebook and also, they can post updates on News Feed with this new feature.
For more information about Facebook’s workplace you can read here: Bloomberg

3. Facebook has started testing ads in Groups, it’s latest revenue generator:

Facebook is now tricking people to view Ads without circulating it in its News Feed but will be serving ads by taking these to 1 billion users of its Groups feature.
The trial has started and people belonging to nations such as Canada, New Zealand, Ireland and Australia have already reported to have witnessed these on their mobile and desktop versions of Facebook.
These ads are the same as the News Feed ads.
Are you interested to know more? Then, click here to find out how Facebook is working on generating more revenue: Techcrunch

4. Whiteboard Friday’s discussion on how to build Facebook Funnel that actually converts:

Do you use remarketing on Facebook and is it giving you a run on your budget when you are running these FB ads?
Then, here is something you could do.
Whiteboard Friday has come up with some great ideas to help you get maximum value for the money spent on running these ads.For more details, you can read it here: Moz

5. Everything marketers need to know about advertising on LinkedIn:

Do you use LinkedIn for marketing?
Indeed it is one of the best channels in bringing about a effective communication.
Here is a podcast from Social Media Examiner where you can find AJ Wilcox discussing about how efficiently LinkedIn can help with advertising.
Would you like to utilize LinkedIn for advertising, then read this and find out more:-SocialMediaExaminer

Listed below are links to additional resources that made headlines during the previous week:

 1. A new way to watch videos from Facebook on your T.V:-News Room
2. Using AMP try our new webpage tester:-Webmasters
3. Twitter’s Periscope wants Air TV Style Broadcasts:-Marketingland
4. Google Panda algorithms does not adjust rankings down:–Seroundable
5.Enhancements for even more targeted campaigns:-Business

Happy Reading!