So how was your weekend? Hope you had a blast as always!

It is now time to give out this week’s delightful round up!

Some hot things happened and changed SEO, Social Media, SEO, content marketing and tech forever last week.

Let’s see what actually changed:

1.Facebooks new Messenger Platform v1.2.

Facebook unleashes the new retail weapon to help people tie up with their favorite e-commerce retailers.

Benefits:

1.Latest version chat platform and available both via mobile app and desktop site.

2.Social media will get new power. This new messenger is crucial to the retail industry and will bring competition from other social media.

Learn why social media shopping is the new future:

• Top 500 retailers already made $3.3 billion from social shopping. It increased its share of e-commerce referrals to 200%.

• It accounts to 22% of spending by 2021. Social media has big part in E-commerce growth.

And here you can read it in detail: Forbes

2. Neil Patels teaches us to Perform a ‘post game analysis’ on Facebook campaigns

Learn why it’s important :

• To get an accurate analysis of the reasons for its success or failure.

• Find out what changes you need to do. Always crucial to connect it with your goals.

• To help with tweaks required to deliver your desired goals. Helps you gain better results next time.

Read more from this link: Neilpatel

3. Pinterest new Promote button:

Pinterest explains how U.S. business accounts can make use of this feature.

Some extra tips:

• Pay only when someone clicks from the Promoted Pin.

• Calculate lifetime budget. Add any keywords you want to target.

• Bulk add keywords by just copy pasting list of terms.

• First time ad creators, get chance to set up billing information

Here, you can read more about this intersting Pinterest button : Adweek

4. Business2community talks about Email goes Easy mail

Email marketing could fail.

Learn why we are in the future of email marketing:

• How you use data decides your future.

• Marketers now use specific data to target customers, use promotions and personalize emails.

Welcome Easy-click email which has a way for customers to waste absolutely no time.

• Say Goodbye to the Classic E-mail.

• The future of email marketing is solely about engagement.

Read more about this Easy Mail feature, here: Business2community

5. YouTubes’ ‘all new’ Social Network

Here’s a new network for video creators to make engaging contents using text, GIFs and images.
The goal is to help keep precious creators from leaving for better competing platforms.

 Youtube-Community:

• Wide feature set for creators and viewers through the all new “Community” tab on channels. Share text posts, images, GIFs and other content, for audience to comment, thumbs up and down, like the videos.

• Viewers can watch feeds on YouTube mobile application. Allows creators to run a mini-social network on their channel’s page, making YouTube more of a social community.

Learn about the hot new You Tube network here: Techcrunch

Here are some additional resources that made some stirs last week:

1 .Support Data with Real Life interviews: Moz
2. Four Solutions to Dial in Facebook attribution: Marketingland
3. Twitters new customer support feature: Twitter
4. Longer Tweets available now on twitter: Theverge
5. Instagrams New Call Action Button: Marketingland

Happy Reading!