Hey, There!

I am back with some interesting news from the world of content marketing, SEO, Social Media and Tech. I know you have been eagerly waiting for me to turn up and here I am with some of the hottest topics from the past week.

There is more than we can imagine, technology is growing at an incredible pace and if we don’t catch up with the changing trends then, we will fail.

None of us want to fail. We all want to be the toppers. So, how can we reach the top?

Unless you know what is happening around you in the world of online marketing, how do you expect to win the match?

All you have to do is update yourself and research on how can you help your people.

Are you ready? Then, let’s get started:

1. The wait is finally over! Google has brought about some changes to AdWords Bidding and Text Ads:

Have you observed the new responsive ads? It shows Google’s focus on fulfilling native mobile inventory.

As we all know, most of the Google searches happen over mobile devices. So, Google has been working on changing the way advertisers set bids for targeting ads by device type in AdWords.

Implementation of the change in bidding:

1. Untethers desktop and tablet bids
2. Also, provides advertisers with the opportunity to make mobile the primary focus of their campaigns

You can read more about it here: MarketingLand, in this article published on Marketing Land.

2. Landing Pages: Find out what’s missing in yours

Landing Pages are the decisive factors of your website. What action people take when they visit your website depends on your landing page and the kind of call-to-actions you have there.

Neil Patel discusses on the five tactics to design landing pages that work.

The article revolves around the importance of having more landing pages for your website.

Why?

Because it helps to generate more leads.

Here: NeilPatel, you can read more about landing pages.

3. Creating valuable content: A few hacks

As business owners, we have always been searching for techniques that help us create content that works.

But, what are those techniques that can be used to create content that works?

The job of content writers is indeed tough. They have to put themselves through a lot of struggles before they finally develop a strategy that will work.

Social Media Examiner has come up with this post where you can read more about what are the hacks to produce valuable content.

4. SEO for Press Release:

Press Releases? Yes, they are not dead.

If you have done it right, it can take your company and your story to your audiences.

Make your Press Release clean, concise, and understandable.

So how do you write the one that works?

Here is an article on Press Releases and their connection with SEO: HuffPost

5. What is your site’s position on Google?

SEO is one of the major ingredients of your website. If you are not doing it right, then you will be a loser.

So, what are the SEO aspects that you need to concentrate on for the success of your business: Entrepreneur

In this article, you can find more about the SEO tactics that you are missing out.

Here are the links to the additional articles that might interest you:

> Refine your content marketing tactics to benefit from enhanced search engine display – SearchEngineLand
> Five ways UX blends with SEO to improve a site’s performance – SearchEngineWatch
> 8 ways to have more success with linkedin publisher – SocialMediaToday
> How We Grew Inbound Traffic by 300% in 6 Months – HubSpot blog
> The psychology of persuasive content – SlideShare

Happy Reading!

Enjoy through the news while I hunt for more interesting topics to treat you with the next week.