We know that you are eagerly waiting for us to turn up with some exciting news from the world of tech, SEO, social media and content marketing. As you know, the digital marketing industry is ever changing, and we are all a part of this change driven market it is necessary to keep your eyes open and watch out for what is happening.
If you are a business you cannot find success unless you adhere to the modern digital marketing norms and the first rule that defines success here is: change. Consumers are always searching for something new, unique and exciting, and if you can give them what they want then, you win the battle.
You will lead the competition, and undoubtedly, your loyal customers will become your dearest promoters. All that matters is how beautifully you weave the magic and manage to impress your clients.
So, what could you do to impress your people?
Keep yourself updated and also, your business updated with what the world of digital marketing is doing and prove your worth.
We will take you through all that is making news in the world of digital marketing:
1. Instagram is proving that it allows more than sharing photos:
Instagram is one of those platforms where people have been busy with uploading their world. Businesses have been utilizing this platform for their benefit. It is found that people love reaching out to their favorite brands and their services via Instagram.
So, what’s new with Instagram?
It is now providing a new Ephemeral tool that supports the feature “Instagram Stories” which is very much similar to the Snapchat owned feature in the same name.
The “stories” feature from Instagram lets you add full-screen videos and images, and this can be filled in with text, emojis, and drawings.
Here you can read more about the Instagram Stories: Forbes and how it will be beneficial to you.

2. Facebook launches new layout for pages:

If you see new ad-free Facebook pages, then, don’t get confused, it is not for the test but has been made official.
Also, with the new feature Facebook gives brands an extra-mile of prominence.
Here, you can read more on what the new Facebook feature is all about: marketingland

3. Facebook now adds shopping and services section to pages:

This is something really exciting! The new feature from Facebook now allows merchants to design their pages such that it can promote their goods and services with ease.
The shop section will allow businesses to display the products that they are selling on their page.
As of now, the feature is available only to users across Southeast Asia and other “high-growth and emerging markets,” such as Thailand, Brazil, Vietnam, Indonesia, Malaysia, Mexico, Philippines, India, Argentina, and Taiwan.
Here, you can read more about the feature: venturebeat

4. Marketers share their experience with how they are using new text ad formats:

Google has always been on the forefront at changing strategies and again here is what marketers have got to say about the changes that they have been coming across.
Here you can read more about the same: searchengineland

5. Brands are benefitting from Triggered Email Campaigns. Are you?

Do you know what a triggered Email is?
These are nothing but messages that are sent by brands to consumers based on their specific actions.
And, now brands are utilizing these triggered Email Campaigns to attract the attention of their consumers.
Here, you can read more about triggered email campaigns: marketingprofs
Listed below are the links to additional resources from the last week:
1. New Google help document defines Search Analytics Impressions, position, and Click – Search Engine Land
2. Long-term campaigns: Why your business needs it – Search Engine Journal
3. 25 Plugins to Consider after creating your First WordPress Site – Neil Patel
4. Introducing the Google Analytics Demo Account – Google Blog
5.News Feed FYI: Further Reducing Clickbait in Feed – News Room
Happy Reading! We will reach out to you the next week with more exciting information from the world of Tech, SEO, social media and content marketing.