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Jun 28 2016

Inbound Marketing Weekly Roundup: 28 June 2016

June 28, 2016 in Online Marketing Weekly Roundup | No Comments

Inbound Marketing Weekly Roundup

As you know, the world of technology is changing every minute and every second. There is no end to what is happening and people like you and me are eagle-eyed to catch a glimpse of what next.

And, I know you have been waiting the whole week for news from the world of tech, SEO, Social Media, and online marketing to find out more about what’s new.

I have brought some interesting news for you as usual from the world of content, SEO, social media, and tech.

Check out here:

#1. On-Page SEO in 2016:

As you know, Google Analytics is undergoing improvisation repeatedly.

There was a time when you would come up with a bunch of keywords, and you would optimize it for your search engines.

But, now in the year 2016, everything has changed as you can see with Hummingbird, Semantics, and others being unveiled.

So, now, keyword ranking is not the only factor that matters.

What is On-Page SEO?

It is one of the optimization best practices that you can apply to help your page improve its rank in the search engines.

On-Page optimization is an important factor to help your pages rank.

What are the factors that will help you rank?

Here, you can find out all about On-Page Optimization in 2016: Aherf

#2. How to target low volume keywords?

There has been a lot of speculations concerning the long and short tail keywords. Experts say Google ranks your site based on the volume of your keywords.

But, do they have a role in improving your search engine rankings?

Yes, they do have. They play a significant role in helping you achieve a better rank in the search engines.

But, how do you determine your long-tail keywords?

Here is what Rand Fishkin has got to say about the same: https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday

#3. Google has stopped using authorship completely, even for in-depth articles:

In the year 2014, Google removed authorship on articles. It no longer works unless you are writing in-depth articles.

But, now Google has again changed the rule, and it says that the authorship will not be provided on even in-depth articles.

Here, you can read about the new change: SearEngineLand

#4. Visual content helps to improve Social Media Results:

How do you think you can achieve a great engagement over the Social media campaigns?

You could use content that is visually appealing to get the desired engagement on your posts.

Writing content is quite an easy task. But developing the one that actually hits the customer’s eye is not so easy.

You need to detect the pulse of your audience before you move ahead with designing content for them.

Here is how you can use visual content to improve Social Media Results: SocialMediaExaminer


#5. An excellent guide to strategizing your content!

Content strategizing could be a game which might become uninteresting if you do not do it well.

Some people are aware of the need for content marketing but do not actually implement it.


Because of reasons best known to them.

Here, is an excellent guide to strategizing your content: Forbes

Also, here are additional links to articles that made news during the past week:

6 Publishing Tools From Facebook for Marketers  – SME 
5 Content Marketing Tactics You’re Still Getting Wrong – AdWeek
Facebook and Google may be using copyright scanners to suppress ‘extremist’ speech – The Verge
SEO Trends 2016: Part Psychology, Part Technology – HuffPost
Top 10 SEO Mistakes You Should Avoid – B2C

Happy Reading! Do come back to us for more from the world of content, SEO, Social Media and Tech.

Also, your feedback is valuable to us.

Published by

Kribesh GK

Kribesh GK is an SEO team lead at Acodez IT Solutions. Having 2 years of experience in Digital marketing, he is keen on implementing new SEO strategies and writing blogs.

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