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Jun 14 2016

Inbound Marketing Weekly Roundup: 14 June 2016

June 14, 2016 in Online Marketing Weekly Roundup | No Comments

Inbound Marketing Weekly Roundup

Hey, There!

I am back with some interesting news from the world of tech, SEO, social media and content marketing. I know you have been eagerly waiting for me to turn up with all the news that made headlines during the past week.

And, that’s what I am going to do. Here, I am sharing all the trending topics from the past week:

1. It’s time to recheck and rebuild the social media strategies that you are using currently:

Social media is one of the platforms that will help you to connect your business closely to your people. And, this is not new information. Experts have been reminding us repeatedly to create a buzz over the social media because our audiences are out there.

If you have been using social media to lure your customers, and if you feel that it doesn’t provide the expected results then, here is something for you.

You have been doing it wrong all the time. Or it could be that you have been following old school social media tactics that are no longer in practice.

As far as the niche of online marketing is concerned, you cannot follow the same old outdated techniques. People will get bored. We need to offer them something interesting every time.

Stop doing these 5 things today:

  1. Link to Influencers so they will share your content.
  2. Making a strict employee social media policy
  3. Only sharing text and image updates
  4. Sending automated messages when someone follows you
  5. Asking people to share your content.

So, what can you do instead of these:

Here, you can read more about what is expected of you: Buffer blog

2. SEO tips from Etsy to get your products found:

If you own business especially a start-up or small set up then, by now you might be aware of how easy or difficult it could get to achieve sales.

Online platforms such as Etsy provides you with an excellent opportunity to make some sales.

So, what are the tips to get your products sold out on Etsy:

  1. Include the category in your title
  2. Include Keywords first
  3. Think about different names for your products
  4. Stay away from Cutesy Names
  5. Include Keywords in Tags and more

There is more to what has to be done. You can read it here: SmallBizTrends

3. Creating SEO-friendly URLs:

Yes, you read it right. Creating SEO friendly URLs. How do you do that?

How are you going to create URLs that are SEO friendly?

Yes, now with this guide from Search Engine Land things could be easier for you.

Check it out here: SearchEngineLand

4. What did you do about a wrong page that ranked for your keywords?

Or you never experienced such a situation?

But, have you ever thought of what is to be done when you are confronted with such a situation?

Rand Fishkin of Whiteboard Friday has got something for you: Moz

This will help you to find a way out when the wrong page ranks for your keywords.

5. Snapchat is up with something new:

So, here is again Snapchat has made it to the headlines. What’s news?

Nothing but now Snapchat has made content more discoverable.

Here you can read more about Snapchat’s psychological move and others in Social Week: SocialMediaExaminer 
Here are links to some additional articles from the last week’s hit list:
How to Do Content Marketing Cat-Style – 9 Steps to SuccessB2C
> Two tried and true methods to make social media impact SEOSELand
> 6 Video Tools to Ignite Your Social Marketing – SMExaminer
Cybercriminals getting dangerously organised with black hat SEOTechRadar
> Here’s How Your Startup Can Improve Local SEOTechCo

Published by

Kribesh GK

Kribesh GK is an SEO team lead at Acodez IT Solutions. Having 2 years of experience in Digital marketing, he is keen on implementing new SEO strategies and writing blogs.

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