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Oct 11 2016

Inbound Marketing Weekly Roundup: 11 October 2016

October 11, 2016 in Online Marketing Weekly Roundup | No Comments

Inbound Marketing Weekly Roundup

Hey!

As usual I know you are waiting for you Tuesday packet of boost and I am all set to deliver the surprise to you.

I have a lot of interesting news for you from the world of tech, SEO, content marketing and Social Media that you might have missed from the past week.

And, it is important that you catch up with these as missing these might bring about a loss to your business that is difficult to fix.

So, ready to gear up?

Then, here is what you need to know:

1. Facebook launches Marketplace, a friendlier Craigslist:

Let me start with a shocking figure!
Did you know that around 450 million people are using Facebook to buy and sell?

This is not the count that comes in an year but it happens every month.

Astonishing right?

More interesting is the fact that Facebook is launching a tab that will support peer-to-peer shopping.

Facebook Marketplace is the name and integrating it with your Facebook messenger will make buying and selling much easier than you could imagine.

Here, you can read more about the interesting Facebook Marketplace: TechCrunch

2. Search Engine Land reports something interesting about the Local SEO:

Did you learn about the partnership between Yext and Uber?

No, then here is what you need to know about these.

What has been one of the major challenges that local businesses have been facing so far?

The number of in-store visits that has been happening needs to be tracked and the digital media is struggling hard to find it out.

So, now a closed loop technology is on the way to help you with your efforts to increase your ROI on your local SEO.

Here, you can read more about the interesting organic ROI tracking method: SearchEngineLand

3. New Benchmark data setting a stage for newer innovations:

A new Account-Based Marketing system is helping B2B marketers.

So, what is the hype all about?

They say it could improve your marketing performance.

Here, you can read more about it: MarketingLand

4. How to market an Ecommerce store on a budget:

Neil Patel talks about Ecommerce store that you can market on a budget.

Wondering whether it is possible?

It is, because the digital marketing Guru says so and proves it with substantial evidences.

Would like to know more?

Then, why wait?

Here: NeilPatel.comread about it and take your business to the next level.

5. Digital Marketing Glossary: All the words that you should be knowing:

There are a number of terms that you might be familiar with if you are working in the digital marketing world.

But, most of us are least aware of these words and what we do is we try to hide the fact that we all know everything but you do not know or are afraid to ask.

Here, are those words that you do not know but need to know: AdAge.com

Read and find out those words that you have never heard of and are never using.

Enlisted below are the links to additional resources that made news during the week:

New benchmark data on the state of Account-Based Marketing marketing today – MarketingLand
Spotlight on Google Tag Manager: Open and Secure Tag Management – Google Blog
A Quick Look at Content Marketing in the B2C Niche – Why it’s Easier Than You Think – NeilPatel
Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday – Moz
LinkedIn will now let you discreetly signal when you’re looking for a job – TechCrunch

Happy Reading!

Published by

Rino Radhakrishnan

Rino Radhakrishnan is an SEM Analyst at Acodez IT Solutions. Brilliant, vibrant and enthusiastic this Engineering graduate from Mahendra Institute of Engineering and Technology, Salem, is anxious on experimenting and researching innovative ideas for analysing the existing Digital Marketing strategies and also eager to build new ones.

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