Hey There! So, how are you?

Hope you are happy with the proceedings and upgrades happening in the world of Social Media, Tech, SEO and content marketing. A lot has happened till now and a lot is eagerly anticipated in the future.

Where would we have been if it was not for these online Medias and technologies?

Is it possible to imagine a world where there is no internet or social media or any content or any of the fast technology that is changing our lives today?

We do not want to live such a colorless life where there is no networking and no Smart technology that helps us to make wise decision.

Thank heavens! We are not deprived of any of this smart technology or networking space that gives us happiness.

Every other day technology is changing and bombarding us with surprises and excitements.

This is what gives me a reason to write for my dear readers. I go about collecting all these excitements and wrap these up into your package of weekly roundups and here I am again with your new and latest package of excitements from the virtual world.

Are you ready? Then, let us get started:

#1. Your brand can now have a new tool in its Emergency Kit:

So, what’s the name of this new and interesting tool? It is the Local Empathy.

Have you ever encountered any disaster when you have been operating through your business?

Heaven’s forbid it happens!

But, we need to be always prepared to face the worst.

So, how can you save your brand’s reputation whenever a disaster happens?

Moz gives an insight into the brand’s emergency kit that can be used for disaster management: Moz

#2. Sometimes SEO can go wrong:

Unbelievable! Yeah, you just read it.

SEO can go wrong.

How?

You are subjecting your site to homicide by performing SEO wrong.

Some of the things include:

• Cloaking
• Loading pages with irrelevant keywords
• Sending automated queries to Google
• Hidden texts or links
• Participating in link schemes
• Creating pages with little or no content
• Doorway pages
• Scraped Content, etc.

These are some of them, you can find more of them on Search Engine Land as specified by Columnist Patrick Stox here: SearchEngineLand

#3. Tried 360 video yet?

Do you know how to create shareable and immersive 360 videos?

Sounds interesting, right?

So, here is a podcast that contains the interview of Ryan Anderson Bell as interviewed by Social Media Examiner.

Read more and find out how to create these awesome videos here: SocialMediaExaminer

#4. Now people can watch more videos:

Kudos to YouTube! It has been constantly evolving to provide people with the best.

So, what’s new?

YouTube has come up with mobile-friendly “End Screens” which is its latest feature that prompts people to watch more of the videos.

The users will stay more engaged with the YouTube App and the creator’s content.

Here you can read more on the interesting facts about “End Screens”: TechCrunch

#5. Advertisers can now reach all those people they missed out on T.V.:

Facebook has come up with a new feature wherein advertisers can reach out to all those people they failed to reach on T.V.

A study confirmed that an additional of 5% people can be reached via Facebook when they failed to reach them via T.V.

Here you can read on how you can get to those people: BusinessInsider

Listed below are the links to additional resources you missed from the past week:

> Important News About Vine – Medium/Vine
> PayPal Enhances Payment Experience for Facebook and Messenger – PayPal blog
> Client-side ranking to more efficiently show people stories in Feed – Facebook Code
> More building blocks for businesses to create beautiful, actionable ideas – Pinterest blog
> Google’s virtual Game changer: Leveraging 360 VR Video & image optimization for SEO – SearchEngineLand

Happy Reading!